A2P Messaging
TOMIA’s A2P Messaging platform offers MNOs a flexible and agnostic system that adjusts to any business model, ranging from being completely outsourced to becoming a full-scale aggregator.
Challenges
MNOs (Mobile Network Operators) are increasingly interested in serving enterprises and are seeking solutions to improve their consumers’ experience through A2P business messages. To navigate through this new landscape, they will need to have the right tools to handle multiple B2B relationships, apply new commercial models and be able to quickly adapt based on various business needs.
MNOs are faced with a decision about the business models and underlying solution architecture needed to deploy for A2P messaging. These range from fully outsourcing to insourcing. MNOs must consider a multitude of factors including speed to market, short and longer-term profitability, and the agility to adapt to the changing market and business conditions. MNOs are seeking to become more efficient, decrease internal costs and maximize margins.
A2P messaging is evolving and maturing, as it still presents the most powerful non-voice communication channel to connect enterprise businesses to mobile consumers. While MNOs are increasingly trying to capitalize on this opportunity, other alternative channels through OTT applications, such as WhatsApp, are gaining market share. These OTTs are growing their user bases globally and allowing enterprises the benefit of customer interactivity.
The evolution of the A2P business introduces new needs from enterprises, consumers, and new players. Although some MNOs chose to outsource their A2P business, there is a concern around the devaluation of the network and experience of the subscriber. By integrating the concept of experience with the offer, MNOs can differentiate themselves and deliver a unique value proposition. The risk of giving this control away to third parties is just too high.
Take ownership of the A2P Messaging Business
TOMIA’s A2P Messaging solution offers MNOs an enterprise-enabled service adherent to any chosen business model, allowing them to reclaim ownership of the messaging ecosystem by leveraging their network assets and controlling the experience of their subscribers.
Captures the core capabilities required to drive trading, routing, rating and billing, regardless of the business model applied by the MNOs, from outsourcing to insourcing.
- Compete with aggregators in the messaging market
- Enable rapid growth in higher-margin A2P traffic
- Seamless migration from one business model to another
- Long-term strategy to introduce RCS to consolidate MNO position in the messaging ecosystem
- Supports initiatives driven by MNOs marketing and sales teams
- Includes Credit Limit Management and Pre-paid functionality
The SMS A2P service co-exists on the same platform as the voice service, driving significant benefits in operational efficiency and reduced cost of service.
- Flexible: agreements pricing models tailored to individual partners
- Highly automated: managing the constant increase in agreements and volumes
- Scalable: proven ability to handle very high volumes of traffic
- Automated price list exchange and easy cost assessment
- Handle complex pricing, routing and billing requests with low TCO
- Provide revenue and margin visibility and easy ROI calculations
Use Cases
