Campaign Management

Sparx is a contextual interactive marketing and relations management campaign service that delivers personalized messaging for targeted roamers at the desired time.

Introduction

TOMIA’s Sparx is the complete answer to mobile operators’ need for an advanced sophisticated campaign management tool that enables them to meet regulatory requirements, improve roaming revenues and strengthen customer satisfaction.

The Sparx solution meets MNOs’ competitive pressure, takes into account revenue/cost considerations, while giving their roamers valuable information when it is relevant. Sparx ensures that the messages are appreciated by subscribers and not experienced as irritating nuisances.

Personalized Customized Campaigns

The main aim of Sparx is to send a personalized message to the targeted roamer at the desired time.

Sparx is based on the segmentation of roaming subscribers by using the operator’s knowledge of its subscribers.

The essence of Sparx is the creation and successful delivery of personalized and focused campaigns to a targeted subscriber base.

Sparx uses Roamer Analysis including dynamic and static data-driven from the service provider data and roaming history to Configure Campaigns according to different thresholds for Voice, SMS or data usage.

Simulation enables the operator’s marketing team to test the message logic and definitions before launching a campaign.

Sparx’s advanced reporting after campaign delivery provides advanced data-driven intelligence and business analytics capabilities.

Key Benefits

Sparx Contextual Analysis

The system maintains the users’ various attributes including static attributes (Roaming offers, Age, Gender, Handset Type etc.) and Dynamic attributes (Usage attributes, Locations, Historical data etc.).

Flexible

Versatile solution provides operators with various implementation options (on-premise, Virtual, NFV and Cloud) including the possibility of adding additional modules in the future.