What Does It Take for MNOs to Grow Their Lucrative Enterprise Business?
In an interview with HOT TELECOM, Steven Parrott shares why he believes that MNOs must claim the relationship with their enterprise customers to pull A2P traffic back to them.
The business capabilities that MNOs require to address their enterprise customers’ needs.
“There’s a balance we struck between complexity and control. Each MNO is unique, and we’ve seen them executing their A2P business strategy in different ways around the world,” said Steven Parrott, Product Management and Strategy Senior Director at TOMIA.